2nd Internal Communications for a Dispersed Workforce
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Wednesday, April 11 • 9:50am - 10:25am
Fake News: Reinforcing Policies and Goals Through Team Member Success Stories
U-Haul International, Inc.

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 If you produce a company newsletter or newsmagazine, you are engaged in corporate propaganda posing as news. In other words, fake news. It’s true. Get over it. It’s nothing to be ashamed of…and it works!


Hear how the U-Haul News team uses online and print news channels to turn stale press releases, boring memos and dull policy bulletins into engaging team-member success stories that celebrate individual accomplishments and highlight why policies and programs are in place.


Whether your employees are millennials whose phones are never more than arm's reach away or 55-year-olds who still read the newspaper every morning before work, you will learn how to create stories that will keep them engaged and informed, including how to:

  • Solicit stories beyond the C-Suite and policymakers
  • Use team-member voices, rather than the policymaker, to tell the story
  • Engage employees in the storytelling process
  • Tell team-member success stories to model desired results

Tom Prefling, Director, Internal Communications

U-Haul International, Inc.

avatar for Tom Prefling

Tom Prefling

Director, Internal Communications, U-Haul
Tom Prefling has more than 40 years of experience in communications, training and development, multimedia, video and film production, and production management. He is the director of Internal Communications for U-Haul International, and has worked for U-Haul for 23 years. His are... Read More →

Wednesday April 11, 2018 9:50am - 10:25am
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