Using a mobile news app for employees as a storytelling platform, Newell Brands is driving employee engagement and experience for its 40,000 global employees. Reaching employees where they are – on their mobile devices – bypasses the traditional hurdles of intranets and focuses the content on short stories designed to inform, involve and inspire. It also empowers employees to do two things: create their own brand stories and share content with their social networks.
Following this discussion, you will learn how to share brand stories that will connect and engage your employees to the brand mission, including how to:
- Consider a mobile app as a storytelling platform, both inside and outside the organization
- Understand why storytelling within an app focuses you on telling great stories and cutting out the clutter and other noise
- Rethink your content approach from the typical is it internal vs. is it external and have it be all about great stories
- Launch an app, from concept through pilot to launch to every day care and feeding
Jason Anthoine, Vice President, Corporate Communications
Newell Brands
