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Wednesday, April 11 • 11:25am - 12:00pm
Seizing Moments of Microboredom: Storytelling to Drive Brand Engagement, Two Minutes at a Time
Newell Brands

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Using a mobile news app for employees as a storytelling platform, Newell Brands is driving employee engagement and experience for its 40,000 global employees. Reaching employees where they are – on their mobile devices – bypasses the traditional hurdles of intranets and focuses the content on short stories designed to inform, involve and inspire. It also empowers employees to do two things: create their own brand stories and share content with their social networks.


Following this discussion, you will learn how to share brand stories that will connect and engage your employees to the brand mission, including how to:

  • Consider a mobile app as a storytelling platform, both inside and outside the organization
  • Understand why storytelling within an app focuses you on telling great stories and cutting out the clutter and other noise
  • Rethink your content approach from the typical is it internal vs. is it external and have it be all about great stories
  • Launch an app, from concept through pilot to launch to every day care and feeding


Jason Anthoine, Vice President, Corporate Communications

Newell Brands

avatar for Jason Anthoine

Jason Anthoine

Vice President, Corporate Communications, Newell Brands
Jason Anthoine leads global corporate communications for Newell Brands, a Fortune 500 company with more than 200 brands that are at the heart of life for hundreds of millions of consumers where they live, learn, work and play.   When Jason was growing up, his dad worked at a school... Read More →

Wednesday April 11, 2018 11:25am - 12:00pm PDT
Wheaton Rm, 2nd Fl, Hilton Suites Chicago Magnificent Mile 198 E. Delaware Pl., Chicago, IL 60611

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