2nd Internal Communications for a Dispersed Workforce

When IT determined that the company’s outdated and difficult to manage intranet needed to be redesigned, the Internal Communications Team at Crown Equipment Corporation saw an opportunity to improve the user experience as well as increase employee engagement and productivity. Using SharePoint Online, Crown was able to build a new intranet to strengthen communication and innovation among their employees.

 

Discover how to execute a successful intranet refresh through implementing a governance and content-management strategy, including how to:

 

• Utilize the power of analytics in determining who your change champions are
• Establish a strong governance document, using it as a tool to stop detractors from halting progress
• Develop a strategically structured Advisory Committee and empower them to spread your message throughout your organization, building the strong platform you need and rallying your less supportive peers  

 

Marissa Lundstrom, Internal Communications Manager

Crown Equipment Corporation

 If you produce a company newsletter or newsmagazine, you are engaged in corporate propaganda posing as news. In other words, fake news. It’s true. Get over it. It’s nothing to be ashamed of…and it works!

 

Hear how the U-Haul News team uses online and print news channels to turn stale press releases, boring memos and dull policy bulletins into engaging team-member success stories that celebrate individual accomplishments and highlight why policies and programs are in place.

 

Whether your employees are millennials whose phones are never more than arm's reach away or 55-year-olds who still read the newspaper every morning before work, you will learn how to create stories that will keep them engaged and informed, including how to:

• Solicit stories beyond the C-Suite and policymakers
• Use team-member voices, rather than the policymaker, to tell the story
• Engage employees in the storytelling process
• Tell team-member success stories to model desired results

Tom Prefling, Director, Internal Communications

U-Haul International, Inc.

Using a mobile news app for employees as a storytelling platform, Newell Brands is driving employee engagement and experience for its 40,000 global employees. Reaching employees where they are – on their mobile devices – bypasses the traditional hurdles of intranets and focuses the content on short stories designed to inform, involve and inspire. It also empowers employees to do two things: create their own brand stories and share content with their social networks.

 

Following this discussion, you will learn how to share brand stories that will connect and engage your employees to the brand mission, including how to:

• Consider a mobile app as a storytelling platform, both inside and outside the organization
• Understand why storytelling within an app focuses you on telling great stories and cutting out the clutter and other noise
• Rethink your content approach from the typical is it internal vs. is it external and have it be all about great stories
• Launch an app, from concept through pilot to launch to every day care and feeding

 

Jason Anthoine, Vice President, Corporate Communications

Newell Brands

At Charlotte Russe 55% of the workforce is now Gen Z across the fleet of over 500 stores. This next generation is different than their millennial predecessor and communication has to be more visual than ever!

 

Hear what Charlotte Russe has done to connect the Gen Z frontline and their Millennial managers with a Gen X/Baby Boomer leadership team. Learn how to effectively communicate and engage the different generations in your non-desk workforce, including how to:

•  Recognize key differences with Gen Z employees vs. Millennials
• Communicate with Gen Z in their language
• Connect with these digital employees through multiple channels including “old school” non-digital channels

 

Krystal Saucedo, Manager of Training & Communications

 Charlotte Russe

Fortune Brands Home & Security, Inc. creates products and services that help fulfill the dreams of homeowners and help people feel more secure. The Company's trusted brands include Master Lock and Sentry Safe security products, MasterBrand Cabinets, Moen plumbing products and Therma-Tru entry door systems.

 

With more than 30 U.S. locations and 10,000 U.S. non-desk workers, the communications team set out to make communications easier and improve employee engagement through one employee app.

 

Take this journey with Fortune Brands and learn how they were able to connect all employees with one powerful app, including learning:

 

• How the organization uses the app and what are their future plans  
• Analyzing the current metrics collected
• What are the reasons for success
• Lessons learned when using an employee app

 

Jennifer Rataj, Communications Manager,

Fortune Brands Home & Security

Details coming soon! 

Nikki Hotvedt, Senior Director of Internal Communications

Dow Jones and The Wall Street Journal  

In the manufacturing industry, plant employees are the heart of a company. Connecting employees to what matters most to the company and plant is vital, and communicating with employees in a plant environment comes with many challenges and poses some of the toughest work for communications teams and plant leaders.
 
For Tenneco, improving communication in their plants became top priority with more than 80 plants around the world, important business and operations changes being introduced, and a commitment to improve employee engagement.
 
In this session, you’ll learn first-hand how the company’s Global Internal Communications team, together with The Grossman Group, was able to successfully engage their offline employees, including how to:
 

• Assess the health of your organization’s communication strategies
• Measure the effectiveness of your employees leaders
• “Triage” work spaces with the most direct communications and business needs
• Use “self-service” tools, templates and resources for your network of leaders, HR and communications teams around the world

 
 
Lisa Hartenberger, Director, Global Communications
Tenneco
 
Kate Bushnell, President
The Grossman Group

The communications team at Lawson Products was challenged to help tap, share and institutionalize the product and tribal knowledge held by our 1,000 person sales team. They had three months, almost no budget and limited internal resources to deliver a solution and drive engagement.

Learn how to engage your dispersed workforce, including: 

• Selecting of MS Teams & Stakeholder Buy-In
• Deployment considerations
• Launching the app, engaging employees and driving adoption
• Lessons learned & success stories
• What’s Next

Cathy Marcheschi, Director, Corporate Communications & Change Management

Lawson Products 

Scott Fournier, Senior Director Information Technology

Lawson Products 

Bucking the trend in healthcare, UCHealth’s workforce is younger and more plugged-in to digital devices. In addition to communicating with a dispersed, mobile workforce, these demographics also posed a challenge when it came to employee engagement.

 

UCHealth had to learn how to best reach and communicate with employees across many different facilities who are driven by meaningful work. In response, UCHealth tore up their annual engagement survey in lieu of a process that is transparent and in real time.

 

Learn how to engage your digitally connected workforce, including how to:

 

• Identify key aspects of engagement that drive your workforce
• Design a real time survey process as well as supporting communications to engage your employees
• Understand the role of leadership in the communications and employee engagement process
• Take into account the importance of transparency and authenticity in delivering results

 

 

Ligita Cunningham, Manager Employee Engagement and Retention

 UCHealth

 

Lauren Hunter, Internal Communications Strategist

UCHealth