Alison Kendrick, Marketing Director of C5 Insight, launched her career in sales and account management before transitioning to marketing. She has spent more than a decade serving sales teams by turning strategies into tactical marketing programs and content for Mood Media (formerly Muzak) and Bank of America Merchant Services, in addition to her work at C5 Insight. Her areas of expertise include marketing automation platforms, social media, email campaigns, sales process design, website content, and lead generation.